Mission and Vision
Strength With Strategic Focus
Proud of our market-leading brands, we are committed to driving their growth to ensure they surpass the industry’s highest expectations.
Superior Mission
Globally, energy producers demand highly specialized solutions to maintain safety, profitability, and ESG compliance. Superior moves fast to deliver those solutions—everything from drilling equipment rentals to oilfield services—through our diverse portfolio of brands.
Through our enterprise-wide administrative, legal, human resource, logistic, and regulatory expertise, our brands effectively meet these challenges while capitalizing on opportunities and maintaining the highest standards of excellence and safety.
Superior Vision
With a robust balance sheet, Superior is dedicated to aggressively building upon our competitive advantage, strategically and nimbly deploying capital to drive growth within an established framework of excellence, safety, and sustainability.
Applying our financial discipline, leadership, and corporate services expertise, we empower our high-performing portfolio of brands to achieve their objectives of market leadership, profitability, tip-tier safety performance, and operational excellence.
Superior Values
Established in 2014, our Shared Core Values resonate throughout our brands, setting the standard for how we treat our customers, our communities, and ourselves.
Integrity | Respect | Safety | Fair Play | Citizenship
Superior HSEQ
Reinforcing the Safety and Citizenship pillars of our Shared Core Values with tools, resources, and training, Target Zero is our global approach to Health, Safety, Environment, and Quality management.
