Mission and Vision

Strength With Strategic Focus.

Proud of our market-leading brands, we ensure they have the support they need to meet the industry’s highest expectations.

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Superior Mission

Globally, energy producers demand highly specialized solutions to maintain safety, profitability, and ESG compliance. Superior moves fast to ensure they have those solutions—everything from drilling equipment rentals to oilfield services—through our diverse portfolio of brands.

We support these brands with comprehensive administrative, legal, human resource, logistic, and regulatory expertise. Providing the resources to help them meet challenges and unlock opportunities, enterprise wide we maintain the highest standards of excellence and safety.

Superior Vision

Narrowing our geographic focus to markets in which we have a competitive advantage has given us solid financial leverage. Today, we align and coordinate our efforts within an established framework of excellence, safety, and sustainability.

We will continue our commitment to supporting our high-performing portfolio of brands with corporate services expertise, financial discipline, and leadership. Through strategic and quickly deployed resources, we will ensure they maintain market-leading profitability.

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Superior Values

Established in 2014, our Shared Core Values resonate throughout our brands, setting the standard for how we treat our customers, our communities, and ourselves.

Integrity | Respect | Safety | Fair Play | Citizenship

Learn About Our Shared Core Values

Superior HSEQ

Supporting the Safety and Citizenship pillars of our Shared Core Values with tools, resources, and training, Target Zero is our global approach to Health, Safety, Environment, and Quality management. 

Learn More About Our HSEQ

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Learn More About Superior, Our Brands, Our Commitment

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